since 1976
since 1976
Honda Malaysia extends the model range equipped with Next Generation Advanced Safety Technology by unveiling its first model for 2018, the New Odyssey with Honda SENSING.
The New Odyssey is the third model after the CR-V and New Accord to be equipped with Honda SENSING, the award winning safety feature of 2016 ASEAN NCAP Grand Prix Award in the “Best Safety Technology” from a carmaker category. The launch of the New Odyssey completes the Honda siblings with Honda SENSING in Malaysia of sedan, Sport-Utility Vehicle (SUV) and Multipurpose Vehicle (MPV).
The Honda SENSING* in the New Odyssey consists of six features, which are divided into the two categories of Safety and Convenience & Comfort:
Features for Safety:
>Forward Collision Warning (FCW) that will trigger a visual warning and audible alerts for the driver when the monocular camera and a millimetre wave radar detect that it is at risk of collision with the front vehicle
>Collision Mitigation Braking System (CMBS) which assists in applying brake force progressively when it senses an increasing risk of collision
>Lane Departure Warning (LDW) which monitors vehicle lane position using cameras, and alerts if the driver drives out of the lane
>Road Departure Mitigation (RDM) that provides alerts, applies brakes and assists the driver’s steering to prevent driving off the road
Features for Convenience & Comfort:
Adaptive Cruise Control (ACC) that sets a desired speed and following interval from the vehicle detected ahead
Lane Keep Assist System (LKAS) which uses camera to read lane markings and assist the driver’s steering to keep the vehicle in the centre of its lane
Honda Malaysia Group Vice President, Mr. Akkbar Danial said, “In addition to Honda SENSING, the New Odyssey is expected to elevate the safety benchmark in Malaysia’s MPV segment with its unrivalled premium safety features. These include Multi-view Camera System, Smart Parking Assist System, Blind Spot Information that alerts on oncoming vehicle in the blind spot when the driver is switching lanes and Cross Traffic Monitoring that gives off a warning whistle when a collision with a cross-approaching vehicle is predicted when backing up the MPV. On top of all these features which are exclusively found only in the Odyssey, the New Odyssey is also equipped with six airbags.”
Complementing the exceptional safety features in the MPV, New Odyssey has upgraded exterior befitting the deluxe status in its class. The outward appearance is enhanced with new front bumper, new front grille, new LED rear lights designs, LED fog lights, 17” Dual Tone Alloy Wheel with new design, Auto Retractable Door Mirror and it is also equipped with Auto Dim Rear View Mirror. Meanwhile, the interior of the New Odyssey also received fresh practicality treatments. These include new bigger armrest for the driver seat, 4-Way Passenger Power Seat, added storage and enhanced utility as well as bigger headrest for its Premium Captain Cradle Seats with Ottoman on the second row to boost comfort and enjoyment for the passengers especially during long journeys. The Ultra-Low Floor Platform of the New Odyssey eases passenger ingress and egress in addition to enabling this MPV to have a spacious cabin that is equivalent to a large-class MPV.
The New Odyssey upholds its predecessor’s characteristics that offer a refined and exquisite silhouette, spacious and elegant interior while being fully equipped with other advanced features of an MPV. Performance-wise, the New Odyssey is powered by a 2.4L DOHC i-VTEC Earth Dreams Technology engine with Continuous Variable Transmission (CVT) that gives dynamic acceleration at start and also top-in-class fuel efficiency regardless whether driving on city roads or on highways.
With the New Odyssey that offers more new features and technologies, Honda Malaysia anticipates to heighten the value proposition of this classy MPV.
The New Odyssey is offered in one variant, the 2.4L EXV with Honda SENSING and is priced at RM254,800 without insurance (including GST). Honda Malaysia has set the sales target of 130 units per year for the New Odyssey.
It will be available in three colour options, of which two are the first in a Honda model. The new colours are Platinum White Pearl and Premium Twinkle Black Pearl, while the popular Super Platinum Metallic is maintained.
The New Odyssey with Honda SENSING is now open for booking at all 93 Honda dealers nationwide. It comes with 5-year warranty with unlimited mileage and a service interval of 10,000km to provide owners with more Joy of Buying.
For more information on the New Odyssey with Honda SENSING or to book a test drive, customers can visit any Honda authorised dealer or call Honda’s Toll Free number at 1-800-88-2020, or log on to www.honda.com.my.
*Low Speed Follow is not equipped in Accord with Honda SENSING and the New Odyssey
Honda Malaysia’s main focus area in 2018
Honda Malaysia announced its strategic business direction for 2018 and is optimistic to continue leading the automotive industry in Malaysia with a target of 109,000 sales units. This target translates to a market share of 18% against the projected 2018 Total Industry Volume (TIV) of 600,000 units.
The target set is based on the stable momentum of the past four years. Honda Malaysia shared that two new models will be launched in 2018, one of which is the New Odyssey with Honda SENSING that was unveiled during the event. Honda Malaysia has also identified after-sales as the primary area of focus to elevate the Joy of Buying for customers and for them to enjoy owning a Honda to another level.
These after-sales and customer-centric initiatives come on the back of a spectacular year of sales achievements for Honda Malaysia. The company recently announced its outstanding sales record of 109,511 units, the highest total sales in its history. The achievement, which is also the highest total sales ever achieved by a Non-National car brand in Malaysia, maintained Honda at the No.1 position in Non-National segment for 3 consecutive years and No.2 position in overall TIV for 2 consecutive years. Model-wise, all its CKD models finished the year as segment leaders. Globally among all Honda Automobile operations, this 19% market share placed Honda Malaysia in No.2 position, just 0.1% behind Honda Atlas Cars (Pakistan) Ltd. It also raised Honda Malaysia into the network of important markets for Honda.
Locally, the acceptance of Honda vehicles was the highest in the central region which accounted for 47.3% of the total sales in 2017. As Honda Malaysia continued its East Malaysia inroad plans, the company recorded a 0.8 point growth in contribution from this region to its overall sales, from 6.1% in 2016 to 6.9% in 2017.
Honda Malaysia is confident of not only meeting its 2018 sales and market expectations but also further increasing customer satisfaction. Honda Malaysia believes its established Honda brand coupled with attractive line-up of products that offer advanced technology and strong emphasis on after-sales will help it meet these goals.
